Best time to revamp your website is now

If your website is showing signs of age it may be time for a facelift.  You’ll know the signs. What once looked new and innovative now seems tired and out of date.

There are other reasons, of course. Perhaps you’ve added new products and services. Maybe you haven’t integrated the latest technologies for engaging your clients. You may even have an Intro page, flash graphics and moving lines.

You’re not alone. One in four businesses have not updated their online presence since inception.  But old designs can harm your business image and your brand.

Keeping your website relevant is extremely important because it could be the first and probably the last touch for clients, prospects and partners. You want the first impression to be positive and lasting.

Your website should be a reflection of your business in its current state. So before you do a site revamp, re-evaluate your priorities and objectives and ensure these are reflected in look and feel, content, features and functions.

To help you decide if it's time for a redesign, here are some issues to consider.

Is your site technically current?
Technologies that can be integrated into a website are rapidly increasing. Are you moving with the trends? More people today access websites on smartphones, iPads and other mobile devices. Is your site optimized for mobile? Have you integrated features like blogs, polls, streaming videos and social media to engage clients and build awareness of your brand?

How visible is your site?
Search engines love websites that are regularly updated. Is your website not getting good results in search engines ranking. Are you adding web content that is search engine optimized?

Is your content static?
Keeping content current not only improves your site’s search engine ranking, it gives existing visitors a reason to keep coming back. And with a Content Management System (CMS) integrated into your website it will be easy and cost effective to do your own content updates.

Is your design fresh?
Splash pages, flashing graphics and moving lines are a thing of the past. New design trends and conventions will help update your brand’s image.

Are you being social?
Integrating with social media like Facebook, Twitter and YouTube is a great way to add a modern customer service dimension to your site and build a community around your brand.

Are you compatible with new browsers?
New versions of browsers are a bit more demanding than that ancient version on your site that is causing compatibility issues. Update.