May 10, 2007
Panmedia this week finished another web site for GraceKennedy Ltd. This time we were asked by Hardware and Lumber to create an online presence that could effectively represent the multi-faceted character of one of Jamaica's oldest and most trusted companies.
As we worked with H&L during the strategy phase of the project it became obvious they needed three separate sites, each with its own content and branding, to effectively serve their main target audiences: corporate end-users, Rapid True Value customers and Agro Grace customers.
Panmedia is delivering an integrated solution that lets Hardware and Lumber achieve this goal without the associated burden of managing and maintaining three independent websites. Core components such as the Content Management System infrastructure will be shared by all three sites though each would still have its own unique identity. For example, the system has been designed to allow H&L staff to post a news item on one site and have it automatically propagated across all three.
This week we achieved the first milestone of the triumvirate with the launch of the Hardware and Lumber corporate website at http://www.hardwareandlumberja.com. Look out for the Rapid True Value and Agro Grace sites coming soon to a web browser near you.