In this age of ubiquitous social media, what are the implications of sharing? Well, even the short answer would have to mention that they can be complicated. In 1993, South African Kevin Carter photographed a starving Sudanese child who collapsed on his way to a feeding centre. In the background of the image a vulture loomed. Advised not to touch famine-stricken residents who could be carrying diseases, Carter instead chased the vulture away and watched as the child recovered and continued its trek. If you’re familiar with that photo, you know how difficult it is to look at it. But it angered many people, and they criticized Carter for his limited intervention. A year later, after...
Instagram was born in 2010 as a simple photo sharing app whose core tenet was that all the photos were square. Now owned by Facebook, Instagram – a portmanteau of ‘instant camera’ and ‘telegram’ – has grown into a social media giant 800 million plus followers. Now, its creators have launched a new complementary app, IGTV, intended to compete with video-sharing giant YouTube.
Football is well regarded for its egalitarian character; the game can be enjoyed whether you’re rich or poor, young or old. But what if you’re a woman? Well, that’s where your football aficionado status comes into disrepute. As the World Cup heats up, male ignorance becomes more and more blatant as they fail to comfortably accept that women can like the sport just as much as them, if not more.
Something odd happened recently. We noticed that there was a massive premium slumber party at Sandals water bungalows, but we were not invited?” Then it hit us! That is exactly the response Sandals’ marketing team wanted.
It’s always a rewarding moment when a client asks to deepen its relationship with an agency. It often means the client is pleased, we are enjoying the work and the relationship is maturing.
In this regard, we are happy to announce that we have taken on some new assignments for the Development Bank of Jamaica and its much-needed mission to spur business growth, especially among MSMEs.
It’s a welcome assignment, on the heels of our all media campaign where we moved DBJ’s public awareness from 29 to 55 percent. Our follow-on work begins this month and is intended to increase take up of DBJ’s loans, grants and capacity building that it offers MSMEs.
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