A Good Website Is Key To Your Marketing

Your website is often your consumer’s first contact with your brand. So it’s safe to say it plays a key role in your business’s success. A poorly designed website fails to represent your company’s values, products and services. That design is not simply the graphics and layout. The information design is important, and the user interface design is a visual guide for site users.
 
A well-designed website with a logical structure, targeted messages and sensible marketing and social media integration will build your brand loyalty and boost your conversions. Existing customers usually understand how to navigate a brand’s website. Even if their user experience is wanting, they tend to be more lenient because they have already validated your brand as a trusted source of products or information. But prospective customers need stronger validation for you to get their interest, and their business.
 
Your website should be pleasing to the eye. But it is even more important for it to be useful. When it is useful it drives user experience and Search Engine Optimization.  Google considers content and structure of a site when it delivers search results. You want your site to show up high in search results because many people click only on the first five results when looking for a service or a product.
 
Panmedia is one of a few companies regionally that have been developing websites for more than 20 years. More recently we have been developing purpose specific websites for company projects or events. We have also helped many clients automate some of their processes on their websites. These include e-commerce platforms, registration systems, online collaboration tools and web scrapers. If you want help assessing your web needs, or if you want to plunge into the mobile app world, contact us at webpanmedia.com.jm for help in building your brand online and in mobile.