Panmedia gives Scotiabank Group a Social Network presence

Scotiabank Group this week published an extensive social network infrastructure that features Facebook pages for its lines of business and a feature rich landing page. Two Facebook ads now running, promote a free toolbar to access stock quotes, online banking and podcasts, and encourage customers and well wishers to become a fan of the Group's community.

There is a colorful animated introduction to the landing page that links to the Facebook presence. The landing page also offers Scotia Daily News RSS feed, a survey, a poll and two widgets.

One widget is a customized toolbar for the Group that visitors can download to get instant access to everything on the landing page and a direct link to Scotiabank's Internet banking.

The other widget is extremely useful for Scotiabank’s customers. It is a digital locator that shows all Scotiabank and ScotiaDBG branches, and ATM's island wide, with telephone numbers and addresses. Visitors can search by parish and can send the location by email or to a mobile phone. The locator also provides a link to Scotiabank's Internet banking and the company’s website.

The Facebook presence includes pages on Scotiabank Group, Scotia Business, Scotia Community, Scotia Everyday Banking, Scotia Wealth, Scotia Youth and Scotiabank Teller Series.

These are populated with photos and videos of Scotia related events, polls, press releases and important information on the Group. All the pages also link to each other.

In addition to developing this presence, Panmedia is helping Scotiabank Group with search engine and social media optimization and social network bookmarking.