February 09, 2011
Guardian Life website now has a fresh look and feel. This month Panmedia redesigned the company’s site to refine and improve user-friendliness, to leverage content aimed at the Jamaican market and to give the Guardian Life brand new positioning in digital media.
Working closely with a Guardian creative and technical team, Panmedia’s lead developer and IT Manager Kwame Miller, designer Russell Meghoo and developers Sean Bennett and Howard Henry, have given a lift to the company’s online presence.
With a firm belief that content drives brand engagement with consumers, Guardian says it is going to use the site more aggressively to connect with account holders and prospective customers, the press, opinion leaders and other stakeholders.
The site’s layout is now roomier, and gives products and customer service access more space and emphasis. With cleaner coding and improved content structuring, the site performs at higher speeds, for faster loading of exciting new features such as mobile updating.
Among the elements in the redesign are: revamped homepage, product pages, site management module, log in access, branch locator, Get a Quote, newsletter sign up, a media center that includes videos and search results views.