March 07, 2011
If for a moment you doubted the power of social media, recent events in the Middle East surely must have erased your skepticism. Think about it! If an educated, unemployed class of under-30 intelligentsia could use Facebook and Twitter to rally nations and maybe even topple governments, what are the possibilities for a company’s bottom line?
Social media is no longer simply the domain of teenagers to exchange idle banter. Today, companies of all sizes are tapping into the vast audience of the social media (Facebook has more than 500 million active users).
Key social networking sites are revolutionizing the way companies do business and interact with their customers. Businesses report an increase in new clientele after developing accounts on sites like YouTube, Twitter, MySpace and Facebook. So social media is not longer an option, but an essential part of the marketing mix for brands.
Panmedia’s professionals understand that social media sites are vital networks for business communication; companies must evolve or die. We offer clients a wide range of services in social media strategy and implementation.
Here are just a few of the benefits of social media:
Building Relationships: This vast network of millions allows you spread your message to a wider audience than ever. Now businesses can reach anyone, anytime, anywhere. This is especially critical when targeting younger customers who are increasingly more likely to read blogs and follow Twitter accounts than they are to read more traditional media.
Customer Feedback: Today’s customers do not want to be talked to. They want to have a voice and give opinions. Social media lets you interact with customers on a more personal level without picking up the phone. By listening to your customers you get to understand what they want and how they want it. This is valuable consumer feedback while building business-consumer trust.
Marketing and Promotions: The online world is a great platform to build customer relations and encourage site visits and purchases through social media promotions. Businesses can post daily or monthly specials, discount coupons, gift cards and rewards. Then customers can be notified of these deals by an instant message to their email or phone. This type of service keeps your brand in the minds of your customers.
Video: An excellent way to engage and talk to your audience is with videos. They can educate and entertain. YouTube is the third largest social media site in the world and people upload thousands of video there daily. Post your commercials or use video to give advice to clients.
Reaping the benefits of social media networks requires daily commitment. The biggest mistake companies make with social media is starting something and then not following through. To maximize your online presence and keep visitors coming back your content must be always fresh, relevant and timely.
For further information on how your company can benefit from social media, give us a call at 946-0859 or email marketing
panmedia.com.jm