Everybody loves a good bargain, especially during these tight economic times when we are all trying to stretch each dollar. That’s perhaps whyFacebook Offers has rolled out to such a great start.
The game-changing feature lets businesses create and share discounts and coupons with fans that have "Liked" their page on the social network.
Facebook fans are finding these offers too good to resist, and even local companies such as Appliance Traders Ltd., Caribbean Producers Jamaica and Captain’s Bakery have caught the coupon craze, offering everything from lunch specials to product discounts.
Redeeming Facebook Offers is easy. Once merchants share coupons on their Facebook timelines page fans can click the "Get Offer" link and instantly get the offer in their indicated email. The coupons and promotions can be redeemed at the local business' s brick and mortar location. Businesses can limit the number of claims and set promotion expirations dates.
Facebook Offers is ideal for businesses with limited marketing budgets. It has a great viral effect, as when a Facebook user claims an Offer, his or her friends will see an ad in their news feed; the action also posts to the user’s Timeline.
This could be a great opportunity for your sales push and the answer to seeing great ROI on Facebook advertising.