January 13, 2012
Video is now the go to marketing tool, so adding podcasts to your mix makes good business sense.
Podcasts are ideal for reaching and connecting with followers, fans and customers. They’re an easy and inexpensive way to inform, entertain and add flavour to your online information.
A smart podcast should ideally be engaging, clear and consistent. Content should be precise and to the point but presented in an engaging format that builds rapport with your customers on a personal level. Whether your podcast is monthly, weekly or daily, please stick to a schedule.
Podcast audiences are niche and very loyal. If someone has bothered to download your podcast, transferred it to her smartphone, and watch it, she is likely to be have a keen interest in its content, and therefore also interested in related products.
So why spend big dollars shooting in the dark with television advertising when you can spend a fraction of the money on a podcast around your brand that reaches your targeted audience in a much more measurable way.
Podcast Benefits
- Podcasts raise awareness about your business and products.
- Podcasts increase customer retention.
- Podcasts are great training tools.
- Podcasts provide customer support and lessen support calls.
- Podcasts create excitement around new products and services.
- Podcasts reach new audiences in our increasingly mobile world.
- Podcasts drive traffic to your website.
- Podcasts improve search engine ranking.