Online Branding for GKMS

Panmedia’s web development relationship with GraceKennedy dates back more then ten years when we designed the first site for its corporate arm. Since then we have created sites for Grace Foods, Hardware & Lumber, Rapid True Value and AgroGrace.

This month we began development of a site for Grace Kennedy Money Services that will launch early in the New Year. Among its functionalities, will be a branch locator for GraceKennedy financial offices in ten countries across the region, and the site will support interactions in English, Spanish and French.

The new site will also have easy client access for inquiries via a web chat feature, and links to the other companies in the Grace family. Content will include all relevant service, branch and customer representative information, and daily updates during the workweek of key foreign exchange rates.

The new web presence for GKMS will be a critical element in the company’s online branding. It will be the hub for online promotions and will include landing pages and access to its social media presence. The site is part of the company’s strategy to put digital interactivity in its marketing mix and to engage customers with activities for its brands.

The GKMS Network offers money services throughout the Caribbean under the Bill Express brand. The Network’s remittance service is operated through the Western Union brand, and its cambio and foreign exchange business falls under FX Trader.

Information Technology Manager Kwame Miller says the new site will greatly expand service details for visitors and provide an opportunity for them to engage with customer service personnel at GKMS.