New Approach to Energy Efficiency & Conservation

A new look campaign for the Energy Efficiency Unit of the Petroleum Corporation of Jamaica is now in the media. Titled “ All is NOT well” the Panmedia designed campaign is meant to raise consciousness about energy conservation because of the country’s rising fuel costs. The theme is supported by other individual ads that encourage people to focus on gas and electricity consumption.

The campaign began in the Jamaica Observer, and will soon appear in the Gleaner and the Sunday Herald. The radio and television commercials and billboard ads will roll out over the next five months.