SOCIAL MEDIA DEMANDS SPENDING
Posted Oct 05, 2023
When social media marketing first became popular, it seemed like an amazing gift for businesses to connect with audiences, promote their goods or services, and convert leads into sales. Low costs and accessibility were big selling points of social media marketing. Businesses could use social media as their sole marketing platform or to supplement traditional advertising. Gone were the days when their only choice was to spend big bucks to slap their logo on a billboard in Half Way Tree, the pulse of Jamaica. Everyone assumed that all was finally good in the world of advertising - or so we believed.
 
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REGGAE GIRLZ WON OUR HEARTS!
Posted Aug 11, 2023

And just like that, the Reggae Girlz ended their fantastic run at the FIFA Women’s World Cup. In a high-intensity clash, they lost 1-0 to Columbia and dashed the hopes of many in Australia’s Melbourne Rectangular Stadium and around the world. The Girlz had become underdog favorites as the first Caribbean team to make it into the final 16 in the Cup’s 85 years and for their shut outs of the powerful French and Brazilian teams.

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WHY MEMES REACH JAMAICANS FAST
Posted Jun 29, 2023

Often shared through social media, memes are now a core part of Internet culture. Their power  build strong communities among online users. Many are serious and. insightful, but most are funny.  Facebook moms, for instance, often share outdated Despicable Me Minion memes because they find them amusing and relatable.

Memes come in the form of images, videos and GIFs. They serve as a platform for online trends and are fora for engaging in cultural discourse. They unite people through humour, and they also serve as springboards for social and political commentary.

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PREPARE CHILDREN FOR SOCIAL MEDIA
Posted Jun 09, 2023

When kids are learning to ride a bicycle, we give them padding. When they swim in the sea, we tell them stay close so we can see them. Parents always put their children’s well-being first. They do whatever it takes to protect them. They teach them about Stranger Danger Road Code, and other ills to avoid.

Today, parents face a new monster. Seemingly benign at first, social media’s impact suggest we try to keep our children safe from its perceived downsides. “There are ample indicators that social media can also have a profound risk of harm to the mental health and well-being of children and adolescents,” says American surgeon Dr Viveck Murphy. He and others are concerned that we...

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LET’S GIVE CHILD OBESITY A SLIM CHANCE
Posted May 15, 2023

A key factor that determines a child's quality of life is their upbringing. Parents who give offspring a wholesome start in life have happier, healthier children. Keeping them happy, however, may be a bit complex. But keeping them healthy should not be. This is why it is so alarming so many children are beset by health issues, including one that has no business in a poor country: obesity.

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