A new way to read news and features online

Google has introduced a news hub called Fast Flip that may change the way we read stories on the Internet. Fast Flip lets users view articles from dozens of newspapers and magazines similar to how one would flip through a magazine. According to the New York Times, Fast Flip is meant to speed up the way most people read news on the web. Many news sites load slowly and readers are quick to click to somewhere else.

The Fast Flip service is still experimental, and currently includes large news outlets such as BBC News, The New York Times, The Washington Post and Newsweek, along with magazines like the Atlantic, Esquire, Cosmopolitan and Good Housekeeping. The service also offers web-only publications Salon.com, Slate and TechCrunch.

Fast Flip only shows selected articles from the publications, and have been stripped of ads and other items that cause them to load slowly.  They are shown side by side in horizontal rails for easy selection. The entire article is on Google but clicking on it will take the visitor to the publisher’s web site. The Times  said that Google plans to put ads next to the stories and share revenue with the publishers.